Flight Path Creative began a partnership with Grand Traverse Ophthalmology Clinic with the goal of refreshing the brand and bringing creative concepts forward.  GTOC has been serving the Northern Michigan community for the previous 70 years, with offices in Traverse City, Petoskey, and Sault Ste. Marie. FPC designs collateral material, informational brochures, office signage, manages media buying, digital campaigns, website updates, and more.