Digital Marketing Simplified
We know the digital marketing universe can make you feel like you're swimming in a sea of acronyms, so we're here to keep it simple and make it effective with clear processes and by answering questions, like what are SEO, SMM, SEM, and PPC, anyway?
Search Engine Marketing [SEM]
This is the cohesive, cross-platform visibility of that all-star content you've (or we've!) been crafting for your website, blog, white papers, and so-on, distributed strategically to make you visible en masse. It can include digital advertising via Google Adwords or digital display advertisements across the great world wide web, social posts, and more. Easy, right?
Search Engine Optimization [SEO]
Remember that all-star content? We take that killer content, research keywords, fine-tune your copy, and make sure the backend and front-end mechanics of your website are pleasing to the search engine algorithm masterminds. It's a continually changing game, but we keep up-to-date so you don't have to.
Social Media Marketing [SMM]
Love it or hate it, social media isn't going away any time soon and it's a brilliant way to connect authentically with your audience in real-time. What networks should you be using, and how often? What should your customer service look like for each platform? How does this play in to your search engine marketing efforts? You might not need every platform, but there are some that are considered "minimums" to stay relevant for today's consumer.
Pay Per Click Advertising [PPC]
Turns out those ads at the top of your Google searches are not only hand-picked based on your search, but also pretty heavily monitored to make sure you're not seeing an ad just because there's money to be spent. Pay-per-click ads aren't just tossed out to the highest bidder, but are placed based on bid, search term relevance, the link relevance to the search term, and a collborative of other items. Seems complicated, but the team at Flight Path has multiple Adwords Certified Specialists prepped to get your ads in front of the right people.
So that's the breakdown; we bet you feel like a digital marketing expert already.