Creative Branding & Identity

Few things are more important than your brand. It communicates the 'who and what'  to your target audience and allows people to recall your business, so it's not a process the creative team at Flight Path Creative takes lightly. No pressure! We know how important it is for people to recognize and remember you, and we want to help.

If you're launching a new business or in desperate need of a branding refresh, the team at Flight Path Creative in Traverse City and Grand Rapids is ready to make sure your identity is memorable and true to who you are. Our branding and identity services include logo designs, logo refreshes, messaging, naming, and campaign specific copywriting.

Our creative minds will put your business into a modern format and in front of the right people at the right time. Check out some examples below!

Taste the Local Difference

Flight Path Creative increased awareness of Taste The Local Difference's mission and brand throughout the commmunity via a custom guide book, the development of a new website, and advertisements. These were the spearhead of spreading the word about this organization, but additional items including a

Taste the Local Difference

The Little Fleet

The Little Fleet’s marketing materials, product packaging, and website have all been redesigned to compliment their new brand identity created by Flight Path Creative. The new identity was crafted to reach their target audience and boost brand recognition.

The Little Fleet

Beggars Brewery

After intensive industry research, Flight Path Creative generated several logo concepts for Beggars Brewery. Once review and feedback were compiled, a single logo was chosen and perfected to ensure client satisfaction and to give Beggars Brewery a logo that will stand out to their target audience.

Beggars Brewery

NEMCSA

Flight Path took care with the refresh of the NEMCSA brand, considering their importance and involvement in the communities of Northeast Michigan. The new logo is timeless and presents a colorful, professional identity for the NEMCSA brand.

NEMCSA

Roaster Jack

Flight Path Creative created a simple and stand-out brand identity and logo for Roaster Jack Coffee Company.

Roaster Jack

Centra Wellness Network

Flight Path Creative designed a new logo for Centra Wellness Network. The logo has an earthy, energetic look and feel and was created to reflect Centra Wellness Network's brand identity. This earthy and energetic feel spilled over into the design and development of the new website.

Centra Wellness Network

Kerry Hanson Design

Our design team created a bright and professional logo for Kerry Hanson Design. Our developers utilized the new logo as the centerpiece idea for redesigning the website which resulted in a cohesive and clean representation of the overall brand identity.

Kerry Hanson Design

Neumann Law Group

The Flight Path Creative team worked diligently to kick-start Neumann Law Group's marketing efforts with a custom identity that clearly communicates the values of Neumann Law Group to the target audience. The new identity will be used as the foundation for additional collateral items and signage inc

Neumann Law Group

Press On Juice

Press On Juice

Sip and Dab

Sip and Dab's new website was designed to center around the creation of their new logo and brand identity. Flight Path Creative developed their identity to entice customers towards participating in a Sip and Dab event.

Sip and Dab