04/01/16

What’s Your Data Saying?

We know you’ve heard it before, but data doesn’t lie. 2016 is proving to be a banner year with the incorporating of big data and analytics into marketing strategy and marketing decisions.

Analytics, Adwords, and other data analysis and conversion tools are continuously updating and upgrading their functions to make the mining and managing of your digital data easier than ever. Why is this important?

Data doesn’t lie. Tracking and monitoring your customers’ behaviors and interactions with your media and ad campaigns can tell you a lot about where you’re succeeding and where you may be falling short. The data produced can highlight the areas your efforts offer little return and the potential opportunities for effective growth.

Google Analytics

The most commonly used data-tracking tool, Google Analytics, is a robust system with seemingly endless capabilities for comparison and analysis. It’s easy to implement and offers insights beneficial even at the most basic level. If it’s not in place for your existing media, there’s no time like the present.

What’s the rule of thumb when it comes to data in marketing? Listen to it! Listening to your data equals listening to your customer. Questions? Give us a call at 231.946.7255 or send an email to info@flightpathcreative.com.

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