Virtual Reality: A Real Opportunity
We aren't sure the 1960's writers of The Jetsons could predict the future, but if you watch an episode today you might think they could. Video calls, smart homes, smart phones, 3D holograms, touch screens, and flying cars (Okay, not the last one…yet.) are commonplace in our culture today and the world of advertising has been asked to adapt. This remains true with the emergence of the newest upcoming trend, Virtual Reality (VR).
As technology advances so do consumer's expectations and there doesn't seem to be any slowing down. The interest in virtual reality (VR) has quadrupled in the last year alone, but what does that mean for you and your business? It means the quicker you understand the technology available, the quicker you'll be able to adapt to consumer requests, and the more content your customers will be.
The opportunity to virtually invite consumers into your brand experience is as massive as VR technology itself and shouldn’t be written off. From 360-degree video experiences to recording live events to be “transported” back virtually at a date in the future, the potential to give consumers an outstanding brand experience has never been greater.
The question is: Are you ready?