05/05/17Market Research to Support Advertising Decision Making

To put it simply, marketing research is the information businesses use to identify marketing opportunities. All successful businesses utilize the practice of marketing research – how else would they know if there is a demand for their product and if the consumer will buy it? The size of their target market? How they stand up to competitors? Read Full Newsletter

02/09/17Content Marketing vs. Native Marketing

You'll find no shortage of new marketing buzzwords and terminology in the new year and here's a few big ones: Content Marketing and Native Marketing. These terms are sometimes used interchangeably, but let us set the record straight and provide you with the real deal and the real differences between these two sister strategies. Read Full Newsletter

11/01/16Buying Behavior

Behavioral science studies have revealed that even while not every part of every single consumer interaction will be pleasant, there is a way to navigate through even the roughest of scenarios coming out ahead. Read Full Newsletter

09/01/16Virtual Reality: A Real Opportunity

As technology advances so do consumer's expectations and there doesn't seem to be any slowing down. Read Full Newsletter

08/01/16"Best" Marketing

It can be hard to keep up with the "best" marketing strategy for your business when marketers can't seem to agree on what "best" means. Digital marketing, traditional marketing, or both? Read Full Newsletter

06/01/16Before the Buy

With access to limitless options consumers take their time and make informed and personal choices when trying to find the best-fit product or service. Read Full Newsletter

05/01/16Social Media Matters

Let's talk visibility. Are potential customers finding the information or products they seek from you, or from your competitors? Social media can make all the difference in the answer. Read Full Newsletter

04/01/16What’s Your Data Saying?

We know you’ve heard it before, but data doesn’t lie. 2016 is proving to be a banner year with the incorporating of big data and analytics into marketing strategy and marketing decisions. Read Full Newsletter

03/01/16Data-Driven Marketing

The power of user-generated content will surpass self-promoted or “branded” content as consumers take to social media sites, review sites, blogs, and vlogs to generate the marvel that is minute-by-minute customer feedback. Read Full Newsletter

02/01/16Have You Considered Pay Per Click Advertising?

Pay Per Click (PPC) advertising is an efficient and direct line of communication to your current and potential audience, so it’s no surprise to see it trending as the fastest growing advertising strategy in 2016. Read Full Newsletter

01/01/16Do You Have a Media Plan in Place for 2016?

Strategically selected and timed media advertisements can be priceless to your company’s marketing success, because it’s not just what you say, it’s when, where, and how you say it. Read Full Newsletter

12/01/15A Taste of 2016's Marketing Tips & Trends

Digital marketing trends for 2016 will continue to adjust to consumer habits, the consistent growth of mobile users, and the increasing technological capabilities of digital devices. Who’s the key player for the 2016 digital advertising year? Video, and we aren't just talking YouTube. Read Full Newsletter

Email Newsletter

Sign-Up for our monthly email newsletter!  It's chock full of marketing tips and trends designed to keep you in the know and ahead of the game.  If you've missed our previous marketing gems, you can browse past issues in our newsletter archives.

Subscribe Now

or Text FLIGHTPATH to 22828