Do You Have a Media Plan in Place for 2016?
Strategically selected and timed media advertisements can be priceless to your company’s marketing success, because it’s not just what you say, it’s when, where, and how you say it.
No matter the size of your company, you should be using media tools to send out your message, but is your message reaching your target audience? Is it creating the return you were hoping for? Media planning maximizes your marketing efforts and removes the guesswork by placing every message in the ideal time, place, and format to increase your reach and return.
Make 2016 a branching out year for your media marketing! Consider sponsoring an event in your community, placing a billboard (or a few!), and ramping up your social media campaigns to increase your share-ability. From television to radio to print to web, having some or all of these items in place is a game changer.