2017 Governor's Awards for Innovative Tourism Collaboration
Tourism Industry Coalition of Michigan
Flight Path Creative has been acknowledged at the 2017 Governor's Awards for Innovative Tourism Collaboration presented on March 20, 2017 for the design and development of the Up North Trails website.
Up North Trails won in the category of Non-Traditional Partnerships as a collaboration of: Top of Michigan Trails Council, Northeast Michigan Council of Governments, Networks Northwest Land Information Access Association, Traverse Area Recreational and Transportation Trails, Inc., Cheboygan County, Michigan Department of Natural Resources, Northern Lakes Economic Alliance, Flight Path Creative, and 21 County Representatives.
The Up North Trails Collaborative brings together regional stakeholders to support and enhance economic development opportunities by developing a comprehensive trail marketing initiative in northern lower Michigan. The common goal of this collaborative is to promote all the trail systems in a 21-county area to create further opportunities for trail enthusiasts. A grand total of 5,358 miles of trail were identified and mapped. After the massive data collection was complete, the information was presented through a robust trail mapping website “upnorthtrails.org”. To take the initiative one step further, 5 pilot communities were chosen to undergo a Trail Town planning process to capitalize on the benefit of trail tourism. The process included consistently branded trailhead kiosk signs, trail guides, trailblazer signs and community gateway signs. The collaboration is truly a unique and geographically wide-ranging effort, resulting in a promotional effort throughout northern Michigan. "
The whole team at Flight Path Creative is so proud of work and partnerships with Up North Trails and all of our home-state partnerships. We love contributing to the promotion and excitement about what our state has to offer. Thanks to everyone who worked with us in this collaborative effort!