THIS Is Flight Path Creative
Case Study
Elevating Patient Communication
Through Design
GRAND TRAVERSE OPHTHALMOLOGY CLINIC
After successfully launching a refreshed brand identity for Grand Traverse Ophthalmology Clinic (GTOC) in 2021, Flight Path Creative has continued to build and evolve the clinic’s visual presence through a comprehensive suite of traditional print materials. What began as a rebrand has grown into a robust and cohesive collateral catalog designed to support patient education, strengthen provider communication, and reinforce brand recognition at every touchpoint.
Over the past several years, we have developed an extensive range of print assets; including detailed service booklets, procedure-specific brochures, referral pads, in-office posters, event materials, business cards, and informational flyers.
Each piece is intentionally crafted to balance clinical accuracy with clarity and approachability, ensuring patients feel informed and confident in their care. Through consistent typography, color application, photography standards, and messaging tone, every printed piece works together to create a seamless, professional brand experience inside and outside the clinic.
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