THIS Is Flight Path Creative
Case Study
Connecting the Dots Across Otsego
Find it Otsego
In 2025, Flight Path Creative partnered with Find It Otsego to create a logo and website that serve as a central hub connecting residents with local services and support throughout Otsego County. Find It Otsego is a non-profit organization dedicated to helping people access the resources they need within their community, from food and housing assistance to bill payment support and crisis services. Flight Path's objective was to create a brand identity that is accessible, approachable, and information-forward.
We began by developing the logo and brand identity, drawing inspiration from similar community resource organizations. The "Find It" name inspired the magnifying glass icon, creating a simple visual cue that reflects the organization's role in helping people find local support. The website was designed to be accessible, approachable, and easy to navigate, with a clear information hierarchy that helps users quickly locate the resources they need.