THIS Is Flight Path Creative
Case Study
A Brand Built for Well-Being
Community Mental Health | Clinton, Easton, Ingham
In 2025, Flight Path Creative partnered with CMHA-CEI to help translate their already existing brand into a responsive website. CMHA-CEI is a non-profit organization that helps with supporting mental health and well-being within the Clinton, Easton and Igham counties. Flight Path’s objective was to craft a modern, accessible brand experience that strengthens recognition, builds trust, and provides a strong foundation for on going engagement and growth.
For this project, FPC focused on creating a website that accurately reflected CMHA-CEI's role as a trusted organization within the mental health services community while showcasing the wide range of resources available. The website included dedicated pages for individuals seeking mental health support as well as organizations and service providers offering these resources. Bringing these two aspects together within a single website created a more cohesive, user-friendly experience and made it easier for visitors to access the information they needed.