THIS Is Flight Path Creative
Case Study
Designing Trust: MI Capital Cares
Brand & Website
MI Capital Cares
In 2025, Flight Path Creative partnered with MI Capital Cares to help create a website that captures the essence of this brand. MI Capital Cares is an alliance of the Clinton County Building Stronger Communities Council, the Eaton Human Services Collaborative Council, the Power of We Consortium, and the Regional Housing Plan, in cooperation with Central Michigan 211. In the summer of 2026, Flight Path partnered with their team as part of a testing and promotional campaign, designing a flyer and other promotional items to help bring attention to this resource and gathering community feedback on the site to make updates and adjustments to best fit the needs of the public.
The heart of this project was creating a website that reflected MI Capital Cares' mission of providing accessible resources to individuals in the community. A key design priority was placing available services at the forefront of the landing page, ensuring users could quickly find the information they needed. Accessibility guided every design decision, with a simple, intuitive layout that eliminated hidden features and unnecessary navigation through multiple pages.
An important feature was the ability for users to submit resources for others to view, creating a space where community members could share valuable information. This collaborative approach reinforces the mission of MI Capital Cares by making resources more accessible and encouraging community involvement.