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THIS Is Flight Path Creative

Case Study

211 Northeast Michigan

Branding
Print Media
Website

Human-Centred Design for
Community Resources

211 Northeast Michigan

A young child with a scooter is helping another young child with rollerblades stand back up
In 2024, Flight Path Creative partnered with 211 Northeast Michigan  to create a website and supporting collateral. 211 Northeast Michigan is an organization that connects individuals and families across 23 counties with health, human, and social services as a part of United Way. Flight Path’s task was to create a website that shows the wide range of services provided like food, housing, healthcare, mental health support, utility assistance, employment resources, and crisis intervention, in addition to printed collateral. 

The primary focus of this project was designing the website. Our goal was to create a site that is accessible, easy to navigate, and welcoming, with a clear information hierarchy that helps users quickly find the resources they need. We also ensured the design aligned with the parent organization's established visual language and branding. In addition to the website, we developed a variety of supporting collateral, including flyers, rack cards, magnets, and business cards. Some of these materials were refreshed from existing designs, while others were created by our design team.

 

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